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Advertisements are everywhere we look. Most of us never think twice about these articles. However, there are those certain few ads that really catch our eye and make us stop and look at them. The reasons that we pay attention to these ads are because of things that are appealing like color, font, symbols, pictures, or size. Types of colors that make you pay attention to an advertisement are bright colors. These colors work well in unique fonts that make the text really pop off the page. Nevertheless, many companies are able to achieve a bright colorful advertisement and still not be successful. The real hard part about making an ad that is successful is having a symbol that people recognize and remember. This is the reason companies like Geico and Panda Express are so successful. These companies use things in their advertisements that make people remember them.  For example, Panda Express uses the Panda as its symbol in all of its advertisements. Because of this everyone thinks of Panda Express whenever they see a Panda; or Geico when they see a gecko. This is the concept that every company is searching for in its advertisement because, ultimately, these symbols are what make people want to buy their product. For instance, if you are a new driver that needs car insurance and you have no idea what is a good company, where do you think you will buy your insurance at? More than likely you will get your insurance at Geico because you are always seeing their ads with the cute little gecko on them and that is the first company you think of. The same thing goes for Panda Express. If somebody is in the mood for Chinese food but does not know where to eat, they will more than likely end up at Panda Express because they love the little Panda in their advertisements. In the end it the goal for every company to have some symbol in their ad that makes people remember them and will, conclusively, help them sell more of their product.